I have spoken to so many people that not only constantly struggle with dry skin, but have been spending way too much money on junk lotions that don't hold up to their empty promises. If you want a reason why, simply turn over your bottle of lotion and look at the ingredients.
If your lotion is based in petroleum, your lotion is actually causing your dry skin. This is smart for the manufacturer of the lotion because you get the immediate "feel" of smoother, hydrated skin, but petroleum (and it's by-products) actually drys your skin out and causes many of the skin conditions that we suffer from today, forcing you to buy more of their product to get that desired affect on your skin.
Try all natural body lotions from Simply Pure, and see the huge difference that shea butter, coconut oil and grapeseed oil can make for your skin! Feel the moisture and smoothness that real fats and oils bring to your skin.