Lanny Cornwell and Mary Lieb, Owners

Lanny and Mary are a husband and wife team with over 25 years of business experience with a reputation of delivering quality services and products while maintaining a culture of excellence within their businesses.  They have owned F1 Computer Solutions, Inc., in Warrenton, VA for 16 years.  Lanny and Mary acquired Simply Pure Products under the company of Iva Bella Beauty LLC in March of 2016 to bring it under the umbrella of the Iva Bella family of companies.  This includes Iva Bella Salon and Iva Bella Tattoo which are all co-located at our Vint Hill space.  They can be reached at

Melissa Russell, Production and Operations Manager

Melissa has been with Simply Pure Products since 2013 from sales, production, packaging, new product development and much more.  Melissa has a real passion for all natural products, the environment and helping people find products that fit their lifestyle and personal needs.  Melissa has been instrumental in the development of the makeup line, creating new scents, quality assurance and overall production and operation of the business.  She can be reached at

James Cornwell, Sales and Product Development

James currently serves as the Creative Director at Iva Bella Salon as well as the Simply Pure Product Sales Lead and contributing member of the product development team.  James brings over 20 years experience in the beauty industry and has worked to develop the 'Thirsty' line for Iva Bella Salon.  The Thirsty line is an all natural shampoo, conditioner, hair mask, hair oil and body spray line.  He can be reached at